Case Study: Matt Reid — Scaling a 15-Person Agency with the Business Builder’s Blueprint™

Matt Reid launched RAZOR, a web design & marketing company based in Auckland, New Zealand, while still attending high school. Nearly 15 years later, Matt knew it was the right time to expand his business. He also knew growth wasn’t just about getting bigger; he needed a strategy to work smarter. That’s when he turned to the Business Builder’s Blueprint™ from The Alternative Board.

From High-School Startup to Full-Service Agency

Matt recently rebranded RAZOR into a full-service marketing agency specializing in website design, SEO, online marketing, and branding — essentially becoming a one-stop digital marketing shop for small to mid-size businesses.

While Matt and his team of 15 are cutting-edge experts in their field, structuring a growing business and creating a long-term company vision require a very different set of skills. Matt needed a business strategy and development tool that would help him focus on both the big picture, as well as all those layers of organizational details needed to support a robust organization.

So he turned to the Business Builder’s Blueprint™, a proprietary strategic business management platform that provides organizations a hands-on approach to creating and implementing a strategic plan, while prioritizing those activities that wield the greatest impact.

What the Blueprint Delivers

“I like that the Business Builder’s Blueprint™ is very comprehensive, but still simple to use and navigate,” Matt says. “It has a number of good features in it like the Accountability Plan where you can map out your organizational chart and delegate who does what within that.”

Matt also finds the strategic plan functionality quite useful. This is where he lists Critical Success Factors for the year, then breaks them down into specific goals and tactics.

“There are other smart features in there as well, like capturing your mission, your values, your culture statement, and your brand promise.” Matt says that having a centralized location to house these organizational tools is essential. “I imagine most other business owners would never even know where to start to create that themselves.”

The Results: A Team That Doubled and Gelled

Matt credits the Business Builder’s Blueprint™ as well as his TAB business coach with providing a clear and executable path forward.

“If you look at the numbers of our business and the direction of where we are now and where we are headed, it’s pretty clear that they had quite a big effect on it, obviously in a very positive way.”

Implementing the Business Builder’s Blueprint™ has had benefits throughout his entire team. What he once considered a disjointed, slow-growing staff of six has more than doubled in size and blossomed into a tightknit group of professionals with a clear sense of the company’s vision.

The Blueprint has also made his team more aware of how the business can improve in other key areas like Marketing, Sales, and client retention.

“The entire team now has more understanding of where we are coming from and where we want to go with the business.”

As RAZOR continues to scale, Matt and his team can rely on the organizational infrastructure they have built to guide them along the way.

Takeaways for Business Owners

  • Strategy before scale: technical excellence doesn’t substitute for organizational structure — growing companies need both.
  • One central platform: mission, values, Critical Success Factors, and accountability live in one place instead of scattered documents.
  • Accountability drives execution: mapping who does what turns a strategic plan into daily behavior.
  • The whole team benefits: when vision is clear, staff alignment, retention, and client focus improve together.

If your business is growing but the organization hasn’t kept pace, the same structured approach is available in Israel through TAB Israel advisory boards — where the Business Builder’s Blueprint™ is part of the member system. To see how TAB boards work, read why business owners join TAB, or compare TAB with other peer advisory models.

Frequently Asked Questions

What is the Business Builder’s Blueprint™?

The Business Builder’s Blueprint™ is a proprietary strategic business management platform from The Alternative Board. It provides a hands-on approach to creating and implementing a strategic plan, prioritizing the activities with the greatest impact on the business.

How does the Blueprint help a growing business?

It centralizes the strategic plan, Critical Success Factors, goals and tactics, organizational chart, accountability plan, mission, values, culture statement, and brand promise in one navigable platform — the organizational infrastructure growth requires.

Is the Business Builder’s Blueprint™ available in Israel?

Yes. The Blueprint is part of the TAB member system delivered by TAB Israel facilitators. Business owners can experience it through the TAB Israel membership path.

What results did RAZOR see with the Blueprint?

The team more than doubled from six to fifteen professionals, became a tightknit group with a clear company vision, and grew awareness of improvement areas across Marketing, Sales, and client retention.

Do I need a business coach to use the Blueprint?

In the TAB model the Blueprint works together with a TAB business coach and a peer advisory board — the combination Matt Reid credits for a clear and executable path forward.